Overview

In the age of continuous information flow and instant communication, the media have become a full-fledged player in international relations. Mastering public discourse, image, and reputation is now an essential aspect of diplomatic action.

The rise of digital media and social media has profoundly transformed diplomatic practices by accelerating the flow of information and increasing the visibility of states, institutions, and their representatives. In this environment marked by the “tyranny of real time” described by Nick Gowing, communication can become a powerful tool for influence, but also a source of vulnerability.

This specialized seminar aims to provide an understanding of the strategic role of the media in diplomacy by analyzing their influence on international relations, institutional communication, and the management of sensitive situations or crises. It enables participants to strengthen their ability to prepare and deliver official messages, develop communication strategies, draft press releases, and respond confidently to media inquiries.

This program, available in person and online, can be customized to meet the specific needs of each group.

Training Objective

By the end of the training, participants will be able to:

Understand the role, functioning, and influence of the media in international relations;
Develop a coherent communications strategy tailored to institutional and media challenges;
Be proficient in preparing statements, press releases, and interviews for television, radio, print media, and digital media;
Respond confidently to complex, sensitive, or hostile questions, including in situations involving intense media pressure;
Improve your public speaking skills and nonverbal communication, while learning to manage your stress in front of the camera and microphone;
Communicate effectively in a crisis by determining what to say, how to say it, and when to speak up;
Strengthen its image, credibility, and influence with the media and national and international audiences;
To understand the challenges of public diplomacy and contribute to the influence and reputation of a state, institution, or organization.

Training Methodology

Theoretical content focused on media, diplomatic communication, and issues in international communication;
Case studies based on media, diplomatic, and crisis situations;
Practical exercises focused on preparing messages, statements, press releases, and public remarks;
Professional simulations of interviews, press conferences, and situations involving significant media exposure;
Analysis and debriefing of the exercises to identify best practices and areas for improvement.
Tailoring the content to the participants' specific roles, responsibilities, and challenges.

Benefits of the Training Program

By the end of the training, participants will be able to:

Understand the role, functioning, and influence of the media in international relations;
Develop a coherent communications strategy tailored to institutional and media challenges;
Be proficient in preparing statements, press releases, and interviews for television, radio, print media, and digital media;
Respond confidently to complex, sensitive, or hostile questions, including in situations involving intense media pressure;
Improve your public speaking skills and nonverbal communication, while learning to manage your stress in front of the camera and microphone;
Communicate effectively in a crisis by determining what to say, how to say it, and when to speak up;
Strengthen its image, credibility, and influence with the media and national and international audiences;
To understand the challenges of public diplomacy and contribute to the influence and reputation of a state, institution, or organization.

Target Audience / Who Is This Program For?

Diplomats, press secretaries, and international civil servants
Political Leaders and Members of Parliament
Public and Institutional Relations Managers
Managers and Specialists in Communications and Social Media
Senior executives and managers of organizations in the public and private sectors
Representatives of regional and nongovernmental organizations
Professionals and future leaders in international relations

Certification

Upon completion of the training, participants will receive:

"Advanced Certificate in Diplomatic Communication and Media"

Table of Contents

Registration Procedures

RATES

Discover our flexible training options tailored to your needs.

Intensive

Media and Diplomacy (INT)

Period(s)

From

Oct. 19

to the

Oct. 23, 26

From

March 22

to the

March 26, 27

Duration

5 days

Frequencies

Monday through Friday

Hours

9:30 a.m. to 12:30 p.m. & 2:00 p.m. to 4:00 p.m.

Prices:

3200

€

Extensive

Media and Diplomacy (EXT)

Period(s)

From

May 4

to the

May 25, 27

Duration

4 half-days

Frequencies

Tuesday

Hours

2:30 p.m. to 5:00 p.m.

Prices:

1590

€

Intensive

Media & Diplomacy (INT)

Period

From

Oct. 26

to the

October 30, 26

From

April 19

to the

April 23, 27

Frequencies

Monday through Friday

Hours

9:30 a.m. – 12:30 p.m. & 2:00 p.m. – 4:00 p.m.

Prices:

3490

€

Extensive

Media & Diplomacy (EXT)

Period

From

April 8

to the

April 29, 27

Frequencies

Thursday

Hours

5:30 p.m. – 8:00 p.m.

Prices:

1790

€

*Registration fee: €115, in addition to the training fees.

*Travel, lodging, and meal expenses are not included in the listed rates.

FAQ

Find answers to frequently asked questions about our diplomacy training programs.

What programs do you offer?

We offer a variety of programs tailored to different levels of experience. Our training programs include online courses, hands-on workshops, and seminars. Each program is designed to meet the needs of professionals in the field of diplomacy.

How do I sign up?

Registration is done online through our website. Simply fill out the registration form and submit the required documents. Once we receive your application, our team will contact you to finalize your registration.

What are the fees?

Fees vary depending on the program you choose. For more details, please refer to the information on tuition fees available on each program page.

Are there any prerequisites?

Some programs may have specific prerequisites, such as an educational background or professional experience. We recommend that you review the details of each program. Our team is available to answer your questions.

Can I enroll in more than one program?

Yes, it is possible to enroll in multiple programs at the same time. We recommend that you check the schedules to avoid conflicts. Our advisors can help you plan your course of study.

Do you have any other questions?

Please feel free to contact us for more information.

Media and Diplomacy

Overview

Training Objective

Training Methodology

Benefits of the Training Program

Target Audience / Who Is This Program For?

Certification

Discover our flexible training options tailored to your needs.

Media and Diplomacy (INT)

Media and Diplomacy (EXT)

Media & Diplomacy (INT)

Media & Diplomacy (EXT)

Need a customized program?

FAQ

Do you have any other questions?

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